8 E-Commerce SEO Tips to Make your Website More Google-Friendly


So, you’ve just finished building a high-quality website. Congratulations! There’s no doubt you’ve worked hard and spent hours testing and refining it, making sure all of the links work, and even ensuring your web pages are formatted correctly for desktop and mobile.


Now, customers will flock to your site, and your sales will skyrocket, right? If it were that easy, maybe we’d all be millionaires, but unfortunately – marketing your business website takes lots of work, research, and knowledge – even after you’ve built a beautiful site. In addition, you’ll need to be equipped with the right eCommerce SEO tips.


Confused? Don’t feel discouraged! Countless businesses create websites without much knowledge of search engine optimization (SEO): the most important aspect of a website and the driving force that gets your site out there to audience members.


For example, suppose you want your website to reach a wide target audience. In that case, you’ll need to optimize your website with keywords and thorough tweaks to get your website to arise on the first page of search engines whenever a user looks up a designated keyword related to your business.


Why the first page? Each year, 71 – 92% of all search traffic clicks are made on the first page alone. The chances of your website skyrocketing and driving sales are SIGNIFICANTLY higher if it appears on the first page of a common, relevant search.


Not sure where to start? You’re not alone.


We’ve prepared a list of the top SEO tips for eCommerce sites so you can drive your business website to success.


1) Optimize Your Website Descriptions


Remember, you’re writing for a human audience. It may seem helpful to stuff your website with keywords, but your website should value quality over quantity. Your audience will leave if their user experience makes them feel like machines to be sold products to.


Make sure to optimize the descriptions found on your website. This includes anything from product details to the front page. Make sure you’re using keywords – but only when relevant and not forced.


Drive your audience to your site with strategic keywords and keep them engaged by speaking to them in an approachable manner. You’ll find that they naturally arrive as visitors and leave your website as a happy customer.


2) Pay Attention To Your Product Photos


A commonly overlooked tip is to pay attention to your product photos. This doesn’t just mean to make sure that your product looks good but can also rank high in search engines.


Audience members will often browse a product or service image before entering a website to hone in on what they’re looking for. If your audience is searching for “best [product] in [location],” you’ll want to make sure that your image is titled and linked correctly with a similar name.


Remember: images play a critical role in bringing potential customers to your website. So make sure to take advantage of them on your website!


3) Improve The User Experience


Did you know that 88% of online shoppers will not return to a website if they have a poor user experience? So it’s important to make sure that your site is operating smoothly and is easy to navigate.


Your website should feel natural to navigate for first-time and frequent visitors, so make sure that your site looks good and isn’t overly complicated to look at or look through. Use helpful drop-down menus, don’t overflow visitors with pop-ups and windows, and use colors, details, designs, and formats that appeal to the eye.


That’s not all, however. No matter how pretty a website is, none of it will matter if it’s slow and tough to navigate. The average human attention span is around 8 seconds, so if your site can’t load fast enough within that time range, you just lose a potential customer.


Consider this: if you walk into a restaurant and see a two-hour-long line to even be seated, are you as likely to stay? Implement that same mindset (in shorter bursts) into your website and ensure it’s fast enough to retain audience attention.


4) Make Use Of Structured Data


If you’re selling a product, you’ll want to make sure your audience knows all the critical information they need to know BEFORE they try and make the purchase. This includes information on sales, prices, and availability.


In addition, ensure the audience knows if a product is in stock or out of stock – and if there’s a sale – make sure you compare the original price with the updated price during a sale to drive a non-forced sense of urgency with the audience.


When possible, sharing information such as ratings and testimonials for a product is also an excellent way to drive sales for your audience.


5) Make Sure Your Categories Are Optimized


You’re likely going to be spending a lot of time making sure that your products are SEO-friendly, and as a result, many businesses fail to optimize their product category pages.


More often than not, potential customers aren’t immediately looking at an exact product but rather a broad category.


Think of it like buying a car: is the average customer more likely to look for an EXACT make, model, color, mileage, AND year for a car? Or will they be more likely to start by simply looking at the brand/make (i.e., Subaru, Nissan, etc.)?


Your customers will often be looking for a vague category of products instead of honing in on an exact product, so make sure your category pages are optimized to be SEO-friendly too to ensure that your customer finds your products from a vague search – then hones in on a specific product you offer.


6) Create Meaningful Blog Content


Writing worthwhile, engaging blog content relevant to your website, products, or services is another crucial way to turn website visitors into customers.


There are many cases where a customer will start by searching for “best [products] in [industry]” or “best [product] for [task]” and will often be sent to a blog page or an article where they can hone in on certain products to purchase.


Often, potential customers won’t immediately be looking to buy something, which is why relevant blog content can come in handy for your business website, ultimately driving more eCommerce sales.


Write meaningful blog content that enhances not only customer knowledge and opinion on your product but also proves your business as a thought leader in the industry you’re competing in.


As a result, you’ll be covering as many bases as possible when turning website visitors into potential customers.


7) Make Sure Your Keywords Are Relevant


Arguably one of the essential eCommerce SEO tips when building a website is to use the right keywords. On top of making sure your site emphasizes quality over quantity, you’ll need to do thorough research to rank high on search results.


Make sure you get in the mindset of a customer looking for what your business offers – for example: would you search for “eCommerce SEO tips” or “eCommerce search engine optimization tips”?


Optimizing your keywords with this mindset will drive more customers to your page. Don’t be afraid to take notes from successful competitor websites, and don’t hesitate to make adjustments while analyzing/tracking your SEO results over time.


8) Don’t Forget The Meta Description!


Once you’re confident that you’ve implemented the right SEO strategies for your business and are seeing results, it’s time to start refining to increase your click-through rate. After all, even if your site is ranking high in search results, you’ll want to make sure it’s engaging enough for your audience to click YOUR site instead of a different one.


A meta description is a small tag that appears under your website on the search engine results page (SERP). Ensure that your meta description/tag is engaging and informative enough to inspire someone to visit your site.


Successful implementation of this tip will create an even greater click-through rate for your site – and combined with a successful SEO strategy, your business website visits and sales will skyrocket.


We guarantee you’ll see results if you’ve implemented all of these eCommerce SEO tips into your website. This includes more clicks, more visitors, more engagement, and, most importantly (from a business standpoint), more customers.


Make sure you’re also tracking/analyzing your results with tools such as Google Analytics so you can see what’s working best for your website and what may need to be improved upon.


These eCommerce website SEO tips can benefit your business website in countless ways – making it a worthwhile time investment when looking for ways to reach your target audience and boost your sales.


Need more help with optimizing your SEO and content strategy? One of the services our team at PalmPons specializes in is eCommerce SEO services – and we’re ready to develop a perfect strategy for your business and your target demographic. So get in touch with us today and see how to boost your business together!