How To Make The Most Of Pinterest For Your Business

Pinterest is an online platform that allows you to collect and share photographs of anything that piques your interest. This social media giant is home to more than 400 million monthly active users, and each of them is continuously searching for new inspiration and ideas. Unlike other social media sites, where users congregate to interact or scroll lazily for the sake of passing the time, ‘pinners’ are actively browsing and, in general, on a voyage of discovery.

 

With over 90 percent of its weekly users completing purchases because of this site, Pinterest is undeniably an excellent way for businesses to advertise and sell products, reach potential clients, and successfully grow sales. So, before you sign up and start pinning, here’s everything you need to know about utilizing Pinterest for your business.

 

 

Develop Your Pinterest Marketing Strategy

 

Creating a strategy that makes sense for your business is the perfect way to get started with this platform. Start by setting SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound). It will help you discover how to generate traffic to your website, promote sales of a specific product or sign-ups for an event. Additionally, you must define your brand’s target audience and demographic. Bear in mind your competitors’ social media strategies and incorporate Pinterest-friendly content into your social media calendar.

 

 

Create Fun and Engaging Content

 

Because Pinterest is a visual medium, effectively using it for business entails producing high-quality, compelling visual content to post.

 

Use vertical imagery and make it mobile-friendly to prevent awkward cropping, and consider quality to avoid pixelation. Include titles that enhance your visual message as well. You can also try with different Pin formats. Pin a video encouraging Pinners to shop at your eCommerce store, or try creating a carousel with many photographs on a single Pin.

 

Finally, be consistent! Daily Pinning is more successful than making a board and immediately filling it. Plus, consistently pinning guarantees that your content reaches a broader audience.

 

 

Optimize your Pins for SEO

 

Pinterest is a search engine, so make sure your Pins are easy to find in a search. Include keywords in the descriptions of your Pins, on boards, and in hashtags.

 

Rich Pins can also help your brand’s Pinterest SEO. These pins include information beyond the image, click-through link, and pinner’s description. It promotes new content from your business’s website while minimizing duplication. You can find out more about applying for and enabling Rich Pins on Pinterest’s developers’ page.

 

 

Advertise And Track Your Metrics On Pinterest

 

Advertising on Pinterest is another excellent strategy to market your business. Pinterest allows advertisers to target ads around keywords, interests, location, age, and other metrics and categories. You can target certain categories of Pinterest users, such as website visitors, those who liked your pins, users who engaged with similar content, and a custom list, such as your newsletter subscribers.

 

Tracking, measuring, and analyzing important Pinterest data like audience behavior allows ads managers to see which material works best and which material is less engaging. Clicking on Analytics will show an overview of all your campaigns and key metrics. These metrics include impressions, total clicks, earned cost-per-impression, effective cost-per-click, and more. After looking at your analytics, you can determine whether or not you need to widen your audience, increase your budget, or try a different ad format.

 

 

Promote Your Pinterest Business Account

 

Finally, let your loyal followers on other platforms know that you’re active on Pinterest as well. You can promote your profile by integrating Pinterest into your website, adding a link in your email signature, or including it in your newsletter.

 

Another effective strategy to promote your profile is to post it on other social media networks. It is also a good idea to collaborate with a third party with an extensive network of eager people to spread your content across many platforms. PalmPons, for example, rewards users for promoting user’s content. With our FAQs, you can learn how to become a business member by sharing snippets about your company.

 

 

This comprehensive guide will help you understand how Pinterest works for businesses and how you can leverage it to grow your brand. Incorporate Pinterest into your company to stand out in today’s competitive world! Get in touch with our talented team and check out The Menu at PalmPons for all your online marketing support needs.