How To Level Up Your Email Marketing Campaign

Email marketing has a reputation for being the highest ROI digital marketing channel. Any marketing strategy would be incomplete without an email marketing campaign. Email is the most cost-effective method of promoting your products, communicating with clients, developing long-term relationships, and accomplishing business goals.

 

According to recent data from HubSpot, a whopping 99 percent of people read their email daily. Not only that, “more than 50 percent of respondents in the United States check their personal email account more than ten times each day, and it is by far their preferred method of receiving brand updates.” Another study shows that, on average, every dollar spent on email marketing generates a $51 return.

 

While this is unquestionably wonderful news, we must proceed with caution! To remain competitive and execute your email marketing strategy effectively, you must stay current on the trends that will rule inboxes in 2021 and beyond.

 

 

Make It Personal

 

Sending personalized messages does not mean sending a separate email to every subscriber. Personalization entails using client data to produce a customized message. Make it personal by using their first name in the subject line. Email subject lines that include the recipient’s first name can raise open rates by 16 percent. You can also mention their favorite goods and perhaps wishing them a happy birthday or offering them a discount on their birthday. It works best when “customized”. Communicate with them in their slang, which entails creating emails for different generations. Use an actual reply-to email address rather than a donotreply@example.com to ensure authenticity, credibility and make you appear more personal. It takes effort, but it is well worth it because it appears to be a personal email. This is a great way to build a good relationship with the customers.

 

 

Segment Your Subscribers

 

When you segment your database, your email campaigns become much more targeted to your audience. To create deeper ties and trust with your customers, send customized and segmented email sequences. You must have a dozen various entry points and email sequences that educate or entertain your consumers on a specific topic for which they opted-in. Rarely add them to your general email list to avoid spamming them. You can segment by industry, by company size, and by sales cycle.

 

 

Keep Emails Smartphone-Friendly

 

Smartphone usage is increasing at a breakneck pace, as is the number of individuals reading email on a mobile device. In fact, 60% of email opens occur on a mobile device, and without doubt, it will continue to grow.

 

This means that your emails must be mobile-friendly. A mobile-friendly email shows optimally on both a desktop/laptop and a mobile device, ensuring that it looks great regardless of the device on which your subscribers read it.

 

 

Test, Test, Test

 

Whether you’re testing your home page, landing pages, or email templates, testing provides data that enables us to make informed decisions that increase our marketing performance, and email marketing is no exception.

 

You can do split testing and test as many variations for campaigns. You can also test subject lines, content, from names, and send times. Focus on your message and make your email design simple. Consider putting the most crucial information or primary takeaway at the front of your campaign so consumers can rapidly scan it if they are short on time. Include sharing buttons and social media post builders to help your emails spread quickly. Make your emails shareable by making them beautiful, captivating, and with lots of useful information. Remember to always optimize your emails for better results.

 

 

Automate Your Email Campaigns

 

Automation is a single or series of targeted emails that you can schedule and forget. From a welcome email series to follow-up emails following a purchase to awarding your customers with a unique incentive, automation streamlines your customer interactions, giving you more time to focus on content creation and Return On Investment (ROI). Additionally, you can create, distribute, and track order alerts to keep customers informed about their purchases from your store.

 

 

Email marketing continues to deliver effective results, but it has developed over time. It’s no longer as straightforward as sending the same email to everybody. It’s time to change and level up your email marketing approach by implementing the suggestions we outlined above.

 

At PalmPons, we help your customers be more receptive, increase your campaign effectiveness, and help your business continue expanding using our effective email marketing strategies.