Take Advantage of Instagram Reels For Your Business

Are Instagram Reels the next big marketing trend? Launched in 2020, Instagram Reels have quickly taken over the platform due to its incredibly addictive nature. It can create short clips (up to 30 seconds in length), sync them to music, apply effects, and share them straight on Instagram, appearing in the main newsfeed, profile pages, and Explore page.


Given that we live in an era of short user attention spans, Instagram Reel is a powerful tool for capturing the interest of your users. That is why marketers focus on this video format to promote their brand and get the best results from their marketing campaigns.


Instagram Reels is indeed worth a shot in your social media marketing strategy. Here are some tried-and-true ways to start leveraging this new feature to grow your brand.



1. Create Engaging Educational Content


Instagram reels are a great way to share your brand’s secrets with your viewers and keep them coming back for more. You are an expert in your field; share that expertise with your audience by making short videos and posting them to Instagram.


To achieve greater momentum with your followers, you can also produce short tutorials or a quick step-by-step guide that includes your products and a dash of humor. You can make snippets that respond to their inquiries. Use stickers in your Instagram story posts to create a Q&A round and answer these questions in Instagram reels.


These videos educate your viewers and provide an excellent opportunity to showcase your products or services. Also, customers will be more likely to follow your page and return for more information if they know they can rely on you for quality how-to content.



2. Let Your Audience See Your Behind-the-Scenes


Your audience is constantly curious about what’s going on off-screen. That’s why giving them a quick peek of your behind-the-scenes is one of the most viewed-type content.


Reels is a great approach to show customers your company’s culture, showcase team members’ efforts, and show how a product fits into their daily routine. This allows you to build a true relationship with your audience while also adding authenticity to your brand.



3. Launch Teasers


Podcasts, YouTube videos, and IGTV series are excellent methods to keep your audience engaged for weeks. You may pique your audience’s interest by releasing teasers for upcoming content using Instagram reels.


Share a teaser clip for your upcoming episodes. If your videos are already available, you can promote them further by including a link to the complete video in the caption and redirecting people to the main video. You can also provide sneak peeks of upcoming products. Make sure your clips are engaging and exciting. This will help your brand stand out.



4. Make It Fun and Trendy


Instagram is full of trending challenges that you should take advantage of to promote your brand. Create reels based on popular Instagram challenges and trends to increase your engagement.


Analyze your competition and browse the Explore page to see what’s new. Embrace the latest trend and make it relevant to your brand, which will boost your chances of going viral on Instagram.


You may also make your own Instagram reel challenge and ask your followers to participate by tagging their friends and family. Trending challenges are an excellent method to increase your reach and attract more followers.



5. Feature Your Products and Services


Instagram reels can help you build a huge consumer base. Create reels that emphasize your product’s remarkable qualities and benefits to entice buyers. Be creative and show them how to use your product in various ways.


While creating Instagram reels, mention the unique selling points of your product. This will make your brand stand out and establish authority. Also, include a link in the caption to bring your viewers to your Instagram shop or website. This will help you increase traffic to your landing page, which will lead to an increase in sales.



Brands should use Instagram’s full potential to build an effective marketing plan. Instagram reels can help you increase engagement and establish a large Instagram following. Use this to educate, entertain, inspire, and engage with your audiences.


You don’t have to be a big-name company with thousands of followers to go viral, making it even more appealing. So it’s time to put the advice from above into action and integrate reels into your overall marketing strategy. Get in touch with us today to discover how we can help!