When it comes to online marketing, engagement is a key element to spreading the word of your brand out there. Simply put, engagement marketing is the encouragement of consumers to participate in brand experience.
Everyone has heard of online marketplaces and almost everyone has used one at some point in their lives. Whether it’s purchasing gifts on eBay, buying tickets on StubHub, or using some other form of e-commerce, there are a wide variety of online marketplaces out there.
In the wake of major retailers dominating the online landscape, many smaller organizations find it hard to capture the audience needed to skyrocket traffic and viral attention to survive in the digital age.