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Social media has become a very important part of any digital marketing campaign. Understanding the different uses of social media for your particular industry is key when investing time and resources into your online marketing.
Everyone has heard of online marketplaces and almost everyone has used one at some point in their lives. Whether it’s purchasing gifts on eBay, buying tickets on StubHub, or using some other form of e-commerce, there are a wide variety of online marketplaces out there.
In the wake of major retailers dominating the online landscape, many smaller organizations find it hard to capture the audience needed to skyrocket traffic and viral attention to survive in the digital age.