When it comes to online marketing, engagement is a key element to spreading the word of your brand out there. Simply put, engagement marketing is the encouragement of consumers to participate in brand experience.
This kind of strategy almost always involves the use of social media sites. Major corporations understand this, which is why you see businesses like Ebay and Etsy establish themselves on platforms like Facebook or Twitter.
Once a business creates its online presence, it is just a matter of figuring out the most effective way of encouraging the consumers to engage with it. The most popular methods of engagement are the acts of liking, commenting and sharing content that the brand produces. So whenever Ebay or Etsy creates a post for Facebook or Twitter, the most desirable outcome would be for fans of the brand to promote them through likes or shares.
But now the question is which is more important for ecommerce: liking or sharing? As it turns out, sharing is the most effective way of drawing in traffic. Here’s why.
1. Liking is Passive. Sharing is Active.
The act of sharing something online is a much stronger testimonial to how well liked that thing is. Think about the like and retweet system on Twitter. Most Twitter users will click ‘like’ over something that they enjoy, but they won’t retweet something unless they truly want it to show up on their account’s feed. The act of retweeting on Twitter is really an act of sharing.
2. Shares Create a Longer Reach.
Just like Twitter, a like on Facebook isn’t as bold as a share on Facebook. Shares are essentially the best word-of-mouth technique for spreading brand awareness in the digital world. According to a study done by Socialbakers, shares more strongly correlate with viral reach, which in turn could mean more traffic to your ecommerce platform.
3. People Prefer Shares Over Likes.
Just think about it from the consumer’s point of view. Are you more likely to pay attention to something if your friend likes it over social media? Or are you more interested when your friend makes the bold recommendation of sharing it online?
At PalmPons our social members earn rewards for likes, shares, mentions and other engagement online. If you are looking to get more engagement on social media without sponsored ads, create your free business account and create you campaign today.