Why Build Your Online Reputation?

Your reputation can either make you or break you. Whether you’re an individual or a business owner, having a good reputation can help you achieve your online goals.

Hello I Am Honest words on a blue name tag sticker introducing yourself as someone sincere to build your reputation and trustworthiness




It used to be that people finds out about you by either asking around or personally giving you the chance to  show them who you really are.  However, modern age technology has changed all that.  Nowadays, people can have a glimpse of you and what you have to offer by searching your name online. That is why, if you want to keep up with the fast paced world we live in today, it’s important to know how to build your online reputation. So, how do you make sure that the internet puts out a good word for you?




Social media concept in word tag cloud on white background



Luckily, there are numerous ways available to make sure your online reputation is protected.  Reputation.com, Reputation Changer, and Big Blue Robot are just some of the online reputation management companies out there who can help you build your reputation. But tapping into an online management company can be costly, averaging up to $5000 a year. Reputation.com is one of the more affordable companies out there at around $399 a year. These companies are most ideal for high executives or business establishments.




Man showing paper with WORD OF MOUTH MARKETING text



There are also options available for those who prefer to spend little to no money.
BrandYourself.com offers a free easy-to-use online tutorial on how to build your reputation or a premium DIY membership which starts at $34.99 for 3 months . And, of course, the most popular way to build your online reputation is through social media. There are so many social media outlet available such as Instagram, Facebook, Tumblr, Twitter, etc.  Tools like PalmPons can facilitate the process of building your social proof and online reputation, via “social word of mouth”.



Regardless of which outlet you signed up for, it’s important to make sure to post content mindfully. Post content that is important to your audience and choose your words carefully when posting your sentiments online. It’s also important to familiarize yourself with the security settings of these sites as a lot of them allow you to have control on how much of your online posts can be shared publicly.



Most importantly, practice privacy.  Remember that you don’t have to post everything online. At the end of the day, empower yourself in knowing that it’s possible to take control of your online reputation.



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